{"id":10132,"date":"2023-06-07T14:00:20","date_gmt":"2023-06-07T12:00:20","guid":{"rendered":"https:\/\/www.klima-allianz.ch\/?post_type=beitrag&#038;p=10132"},"modified":"2023-06-07T14:21:51","modified_gmt":"2023-06-07T12:21:51","slug":"grand-succes-la-fifa-coupable-de-greenwashing","status":"publish","type":"beitrag","link":"https:\/\/www.klima-allianz.ch\/fr\/article\/grand-succes-la-fifa-coupable-de-greenwashing\/","title":{"rendered":"Grand succ\u00e8s : la Fifa coupable de greenwashing"},"content":{"rendered":"<p>Le 2 novembre 2022, l&rsquo;association Avocat-e-s pour le Climat a d\u00e9pos\u00e9 une plainte aupr\u00e8s de la Commission suisse pour la loyaut\u00e9, au nom de l&rsquo;Alliance pour le climat, contre les affirmations trompeuses de la FIFA concernant la neutralit\u00e9 climatique de la Coupe du monde de football Qatar 2022. La Commission pour la loyaut\u00e9 a maintenant donn\u00e9 un carton rouge \u00e0 la FIFA et l&rsquo;a d\u00e9clar\u00e9e coupable de greenwashing.<\/p>\n<p class=\"p1\">En novembre 2022, des plaintes venant de Suisse, du Royaume-Uni, de France, de Belgique et des Pays-Bas, avaient \u00e9t\u00e9 d\u00e9pos\u00e9es contre la FIFA pour concurrence d\u00e9loyale. Les associations plaignantes s&rsquo;\u00e9tonnaient que la FIFA puisse vanter \u00ab\u00a0une Coupe du Monde neutre en carbone\u00a0\u00bb. Les six associations, dont l&rsquo;Alliance Climatique (Suisse) ou encore Notre Affaire \u00e0 tous (France) s\u2019appuient en particulier sur un<a href=\"https:\/\/carbonmarketwatch.org\/2022\/05\/31\/fifa-world-cup-in-qatar-scores-own-goal-with-misleading-carbon-neutrality-claim-new-report\/\"> rapport <\/a>de l\u2019ONG Carbon Market Watch (Belgique, plaignante elle aussi) selon lequel les all\u00e9gations de neutralit\u00e9 carbone formul\u00e9es par les organisateurs du tournoi sont largement sous-estim\u00e9es.<\/p>\n<p class=\"p2\">Des exemples\u00a0? Dans le calcul de ses \u00e9missions de CO2, la FIFA n\u2019a pas tenu compte de l\u2019impact des <i>shuttle flights\u00a0!<\/i> 500 vols quotidiens permettaient aux supporters de relier leur h\u00f4tel \u00e0 Dubai, Riyadh ou encore au Kowe\u00eft avec le Qatar. La FIFA n\u2019avait aussi que tr\u00e8s peu tenu compte des \u00e9missions de CO2 g\u00e9n\u00e9r\u00e9es par la construction des sept stades de foot construits pour l\u2019\u00e9v\u00e9nement. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Dans une d\u00e9cision notifi\u00e9e aux parties le 6 juin 2023, l\u2019organisme de contr\u00f4le de la publicit\u00e9 a \u00e9cart\u00e9 les objections formul\u00e9es par la FIFA en estimant sans d\u00e9tour que \u00ab\u00a0<i>La [FIFA] a parfois travaill\u00e9 en recourant \u00e0 des messages formul\u00e9s en termes absolus et a ainsi suscit\u00e9 l&rsquo;impression erron\u00e9e et fallacieuse selon laquelle la Coupe du monde de football 2022 au Qatar aurait d\u00e9j\u00e0 atteint ta neutralit\u00e9 climatique ou la neutralit\u00e9 carbone avant et pendant le tournoi\u00a0<\/i>\u00bb<\/p>\n<p class=\"p2\">L\u2019autorit\u00e9 a estim\u00e9 que la FIFA n\u2019a pas apport\u00e9 la preuve \u00ab\u00a0<i>de mani\u00e8re cr\u00e9dible de quelle mani\u00e8re toutes les \u00e9missions de CO2 g\u00e9n\u00e9r\u00e9es par te tournoi pouvaient \u00eatre compens\u00e9es conform\u00e9ment aux standards suisses<\/i>\u00a0\u00bb.<\/p>\n<p class=\"p2\">Aussi, la FIFA est invit\u00e9e \u00e0 \u00ab\u00a0<i>renoncer \u00e0 l&rsquo;avenir aux all\u00e9gations contest\u00e9es, en particulier que la Coupe du monde de football organis\u00e9e en 2022 au Qatar serait neutre pour le climat et en C02<\/i>\u00a0\u00bb.<\/p>\n<p class=\"p2\">\u00ab <i>C&rsquo;est une d\u00e9cision incroyable ! C\u2019est un message fort pour toutes les entreprises qui voudraient se pr\u00eater au Greenwashing<\/i> \u00bb se r\u00e9jouit Me Quentin Cuendet, membre d&rsquo;Avocat.e.s pour le Climat, l&rsquo;association qui a \u00e9labor\u00e9 la plainte helv\u00e9tique. \u00ab\u00a0<i>Cette premi\u00e8re victoire n\u2019est qu\u2019un d\u00e9but<\/i>\u00a0\u00bb rajoute Me Arnaud Nussbaumer, Pr\u00e9sident de l\u2019association, \u00ab <i>les combats climatiques sont nombreux, nous disposons d\u2019importantes ressources et de soutiens pour les affronter \u00bb.<\/i><\/p>\n<p class=\"p1\">Christian L\u00fcthi de l&rsquo;Alliance Climatique Suisse dit :<i> <\/i>\u00ab\u00a0<i>M\u00eame si le mal est d\u00e9j\u00e0 fait pour l&rsquo;environnement, ce jugement donne un signal important pour l&rsquo;avenir. Les entreprises et les organisations comme la FIFA ne peuvent plus \u00e9viter de se pencher sur leur empreinte climatique r\u00e9elle. Il faut maintenant passer aux actes pour r\u00e9duire rapidement les \u00e9missions de CO2 \u00bb.<\/i><\/p>\n<p class=\"p3\">En soulignant la publicit\u00e9 fallacieuse dont a fait preuve la FIFA, la Commission suisse pour la loyaut\u00e9 a consid\u00e9r\u00e9 qu&rsquo;elle contrevenait \u00e0 la Loi f\u00e9d\u00e9rale sur la concurrence d\u00e9loyale, ce qui pourrait constituer une infraction p\u00e9nale. La d\u00e9cision peut encore faire l\u2019objet d\u2019un recours pour arbitraire de la part de la FIFA.<\/p>\n","protected":false},"featured_media":10131,"template":"","categories":[17],"class_list":["post-10132","beitrag","type-beitrag","status-publish","has-post-thumbnail","hentry","category-news-fr-2"],"better_featured_image":{"id":10131,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":640,"height":480,"file":"ben-koorengevel-CVg55UB571Y-unsplash.jpg","filesize":104299,"sizes":{"medium":{"file":"ben-koorengevel-CVg55UB571Y-unsplash-300x225.jpg","width":300,"height":225,"mime-type":"image\/jpeg","filesize":20010,"source_url":"https:\/\/www.klima-allianz.ch\/wp-content\/uploads\/ben-koorengevel-CVg55UB571Y-unsplash-300x225.jpg"},"thumbnail":{"file":"ben-koorengevel-CVg55UB571Y-unsplash-550x413.jpg","width":550,"height":413,"mime-type":"image\/jpeg","filesize":57184,"source_url":"https:\/\/www.klima-allianz.ch\/wp-content\/uploads\/ben-koorengevel-CVg55UB571Y-unsplash-550x413.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":10132,"source_url":"https:\/\/www.klima-allianz.ch\/wp-content\/uploads\/ben-koorengevel-CVg55UB571Y-unsplash.jpg"},"acf":{"inhaltstyp_mediabox":"image","galerie":null,"video_html":null,"video_vimeo":"","downloads":"","links":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grand succ\u00e8s : la Fifa coupable de greenwashing &#8226; Alliance Climatique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klima-allianz.ch\/fr\/article\/grand-succes-la-fifa-coupable-de-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grand succ\u00e8s : la Fifa coupable de greenwashing &#8226; Alliance Climatique\" \/>\n<meta property=\"og:description\" content=\"Le 2 novembre 2022, l&rsquo;association Avocat-e-s pour le Climat a d\u00e9pos\u00e9 une plainte aupr\u00e8s de la Commission suisse pour la loyaut\u00e9, au nom de l&rsquo;Alliance pour le climat, contre les affirmations trompeuses de la FIFA concernant la neutralit\u00e9 climatique de la Coupe du monde de football Qatar 2022. 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